American Football NCAA Rule 9-5-1-a-c

a. Before the game, squad members in uniform or coaches shall not participate in a fight (Rule 2-32-1). During the first half, players shall not participate in a fight.
PENALTY—15 yards. For dead-ball fouls, 15 yards from the succeeding spot. Automatic first down for Team B fouls if not in conflict with other rules. Ejection for the remainder of the game [S7, S27 or S38, and S47].
c. During either half, coaches or substitutes shall not leave their team area to participate in a fight, nor shall they participate in a fight in their team area.
PENALTY—15 yards from the succeeding spot. Automatic first down for Team B fouls if not in conflict with other rules. Ejection for the remainder of the game and the first half of the next game [S7, S27 or S38, and S47]. For fighting in the last game of a season, those with remaining eligibility shall serve suspensions during the first game of the next season for which they are eligible.